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Research-based Master of Digital Business


Set yourself up for where the future of digital business is going with postgraduate study in this cutting-edge field.

The digital revolution has created exciting challenges for tech-savvy managers who are keen to find new ways of engaging with customers and optimising their organisation's performance.

The research stream of the MDigiBus degree is ideal for students who wish to get to grips with the latest research in the rapidly evolving field of digital business, and learn how it impacts on different areas of management practice.

You will write a dissertation on a specialist research topic of your own choice, and gain the investigative skills and knowledge required to embark on a PhD thesis, or a future career as an academic.

Topics could focus on areas of e-commerce such as: Cloud computing, big data, mobile commerce, gamification, social media in a business context, supply chain, or e-government business services.

MDigiBus graduates have an excellent understanding of digital/online technology potential, and how these technologies can be applied within business.


Start dates: February or March 2017

Duration: Study full-time over 12 months, or part-time over 2-3 years.

Locations: Hamilton, or study online by choosing NET papers.


For further information about the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at: karyn@waikato.ac.nz



Content for the MDigiBus - Research stream


For the Research stream, you will complete 180 points - normally 5-6 papers at 500-level - including at least 120 points from the specialist subject of Electronic Commerce.

You must take the three compulsory papers below, worth 30 points each:

For the remaining 90 points, you can choose from a wide range of elective papers (Note: Entry to each paper is subject to approval of the departmental chairperson):





How to apply


We encourage applications from a wide range of graduates, if you can meet ONE or more of the following criteria:

  • You have a Bachelor of Electronic Commerce from Waikato, or an equivalent degree
  • You have a bachelor/honours degree or postgraduate diploma in a relevant subject area, such as business/commerce, information technology or computer science
  • You have relevant work experience in the field of IT, digital/online technology or business

For admission to the MDigiBus's Research stream, you need to have a B grade average or better for your undergraduate degree.

All applications will be considered on a case-by-case basis.

For further information about the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at: karyn@waikato.ac.nz




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Student success stories


Gina Millar

Gina Millar - University tutor

Current student of Master of Digital Business

Bachelor of Electronic Commerce, 2015


Having an MECom will give me a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions.

Gina Millar


Student Gina Millar feels confident that when she finishes her Master of Digital Business, it will give her "a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions".

Gina's dream is to travel overseas and work in cities such as Melbourne or London, where there is strong demand for e-commerce graduates.

"I'd like to get involved in project management and consulting. So while I'm studying I'm also looking into several internationally recognised project management accreditation courses, such as PRINCE2."

After finishing her Bachelor of Electronic Commerce at Waikato last year, Gina was looking for a specialist master's degree that would equip her with the rigorous research skills needed to prepare for doctoral study later in her career.

The research stream of the MDigiBus ticked all the right boxes, and she's looking forward to the challenge of investigating a topic of her own choice. "I'm really interested in the online gaming industry, there's a lot of potential for innovation around smart technologies."

Gina is also enjoying her part-time job as a university tutor of three e-commerce papers; MSYS121, MSYS111 and MSYS221.

"Honestly, it's the best thing; I get so much out of it; it's not really a job!" she says. "I find it really inspiring sharing what I know with younger students and making it relevant to them. It forces me to keep learning about e-commerce as well, because you get asked lots of questions and have to know what you're talking about."



Dannie Jefferies

Dannie Jefferies - Web/graphic designer

Current student of Master of Digital Business

Bachelor of Electronic Commerce, 2015


The MDigiBus degree has been very rewarding ... The recognition and support I've received from the lecturers has just been phenomenal.

Dannie Jefferies


MDigiBus student Dannie Jefferies is a small business owner, web/graphic designer, university tutor, wife, mother and dog trainer.

She is passionate about business improvement through the use of digital technology.

"Electronic commerce is shaping the future of business. We don’t know what technological advancements are right around the corner, but Waikato’s Master of Digital Business means you can be right on the edge of development, not waiting for it to happen but creating it," she says.

"The MDigiBus degree has been very rewarding. It has given me the confidence I needed around digital strategy and problem solving. The recognition and support I've received from the lecturers has just been phenomenal."

Dannie says she was excited when Waikato first offered its Bachelor of Electronic Commerce in 2000, as she wanted to start a career in IT, "but my children were very young at the time so I decided to wait until they were older".

After 28 years of juggling children, work, and starting her own web design business, Dannie finally realised her ambition to start her university degree in 2012. After graduating last year, she decided to keep studying for her master's degree.

"My advice to future MDigiBus students is to always be flexible and open to new opportunities.”



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