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Waikato Management School
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Professional Master of Digital Business


This highly practical degree provides an in-depth understanding of how the latest digital technologies are revolutionising business operations - both now and in the future.

If you're keen to pursue a career as a tech-savvy manager, Waikato's Master of Digital Business (Professional stream) will bring you bang up to date with the theory and practice of this dynamic sector of the economy.

It offers practical industry experience with a host organisation in New Zealand or overseas, working on real projects. This will sharpen your professional skills and make you highly sought after by potential employers.

Our students get hands-on exposure in the use of contemporary business technologies. They also learn key management skills in how to best apply these technologies within business. 

MDigiBus graduates have an excellent understanding of technology potential and business acumen, essential for careers in developing e-commerce initiatives and in leading digital transformation strategies.


Start dates: February or July 2017

Duration: Study full-time over 12 months, or part-time over 2-3 years.

Locations: Hamilton, or study online by choosing NET papers.

A fully online version of the Professional MDigiBus degree is available, providing the flexibility to fit your studies in around your job, lifestyle and family.


Topics covered during the programme include:

  • Cloud computing and big data
  • Mobile computing
  • Beacon technology
  • Gamification
  • Business intelligence
  • Global marketing and social media
  • IT consumerisation
  • E-business strategy
  • Search technology
  • Virtual team communication

Industry internship and applied research project

A key feature of the Professional MDigiBus is a an industry internship paper (MSYS519), which is completed during the summer period between November and February.

This gives students the opportunity to work for a relevant host organisation in New Zealand or another country for 8-13 weeks. (Note: Students are expected to find their own host organisation several months in advance, we can offer assistance if needed.)

You will also complete an applied research project and prepare a research report for an organisation with a real problem or opportunity related to digital business. Learn about research design, data collection and analysis.

For further information about the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at: karyn@waikato.ac.nz





Content for the Professional MDigiBus


You can start studying for the Professional MDigiBus in either late February (A Semester) or July (B Semester).

You will complete 180 points - normally six papers at 500-level - from the specialist subject of Electronic Commerce.

This includes the three compulsory papers below, worth 30 points each:

For the remaining 90 points, you can choose from a wide range of elective papers. (Note: Entry to each paper is subject to approval of the department chairperson):





The Online Professional MDigiBus


A completely online version of the Professional MDigiBus degree is available, starting in either February (A Semester) or July (B Semester).

All interactions with staff and other students will take place online, using a variety of web-based collaboration tools.

This is a fully prescribed programme of seven papers, which make up 180 points in total:

Assessments will include written assignments, web video presentations, online discussion forums, wikis, info graphics, mind maps, and more.




How to apply


We encourage applications from a wide range of graduates, if you can meet ONE or more of the following criteria:

  • You have a Bachelor of Electronic Commerce from Waikato, or an equivalent degree
  • You have a bachelor/honours degree or postgraduate diploma in a relevant subject area, such as business/commerce, information technology or computer science
  • You have relevant work experience in the field of IT, digital/online technology or business

For admission to the MDigiBus's Professional stream, you need to have a B minus (B-) grade average or better for your undergraduate degree. 

All applications will be considered on a case-by-case basis. 

For further information about the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at: karyn@waikato.ac.nz




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Student success stories


Waylon Kenning

Waylon Kenning - Product architect in Wellington

Current student of Master of Digital Business

Bachelor of Electronic Commerce, 2008



I wanted a programme focused on how business and IT relate to each other, and the MDigiBus really fit the bill in that respect.

Waylon Kenning


Originally from Taumarunui, Waylon Kenning likes to create "digital experiences that delight customers; by defending their interests and marrying them to technology".

Now part-way through completing his MDigiBus degree online, he works full-time as a product architect at Hexagon Safety & Infrastructure, a global IT firm in Wellington, where he overseas a team of developers, UX designers and analysts.

Waylon's team are creating a new mobile app that will help police officers around the world do their jobs more easily by reducing paperwork and putting critical information at their fingertips - so they can spend more time investigating crimes.

After graduating from Waikato's Bachelor of Electronic Commerce in 2008, Waylon quickly found work as a business analyst. Last year he decided he wanted to "beef up" his academic credentials and gain an internationally recognised master's degree in emerging digital and online technologies.

"I wanted a programme focused on how business and IT relate to each other, and the MDigiBus really fit the bill in that respect. I also liked the fact that the Professional stream was taught completely online, because most professionals can’t quit their jobs for an entire year."

Waylon's favourite paper was 'MCOM502 - Managing Virtual Teams', as it helped him understand how to communicate better with his work colleagues at Hexagon; some of whom are based in India and the United States.

For the professional internship paper, MSYS519, Waylon spent 10 weeks working on a variety of small research projects for Contact Energy. "The internship is designed to kick-start your career in e-commerce and help solidify your knowledge base, which is great for people who are new to this field."


Dave Riches

Dave Riches - Business improvement engineer in Tauranga

Master of Digital Business (previously known as Master of Electronic Commerce), 2015


It's a real selling point to have an MDigiBus from Waikato on your CV, so don’t hold back!

Dave Riches


Dave Riches is leading Tauranga City Council on what he calls "a journey of business transformation” to rapidly bring the council's services into the digital era.

A business improvement engineer who oversees 20 staff, his task is to introduce cutting-edge information systems and new processes that will deliver more efficient online services to the people of Tauranga.

"Solutions vary from mobile apps that allow builders to submit a building inspection report while they’re out on a job, through to asset management modelling solutions that can accurately forecast the council’s asset expenditure into the future."

Dave says the professional skills and knowledge he gained from his Master of Digital Business have made his job even more satisfying. He wouldn't hesitate to recommend it to other potential students.

“It's a real selling point to have an MDigiBus from Waikato on your CV, so don’t hold back! Definitely consider taking the papers that have a practical element to them, as these will help you understand how to apply the theories learnt in class.”

He enjoyed attending face-to-face lectures at the University of Waikato’s Hamilton campus, meeting other students from diverse backgrounds, as well as the flexibility of taking some online papers.

For Dave, one of the highlights of the course was a group project to redesign a local firm’s IT organisational structure. “The IT manager liked our design so much that he contracted the team to implement it. Hard work, collaboration and accurate business analysis really paid off for us!”


Anton Steiner

Anton Steiner - Production scientist, Thermo Fisher Scientific ANZ, Auckland

Current student of Master of Digital Business

Bachelor of Science (Technology), 2007

Graduates who have skills in e-commerce would be really valuable to any organisation.

Anton Steiner


Anton Steiner’s goal is to become a strategic consultant at a large multinational company, advising business owners on how to improve their bottom line.

“I’ve applied for a few graduate programmes at various firms, and a senior associate from Deloitte advised me that if I was really interested in consulting work, then I should consider doing additional study," says Anton.

"Digital technology is transforming all aspects of business, so graduates who have skills in e-commerce would be really valuable to any organisation."

“Right now I’m working full-time as a production scientist at a biotechnology company in Auckland, but I’m trying to make a career change away from that, and this seemed like a good option."

Anton likes the flexibility offered by the online version of the Master of Digital Business (Professional), as it allows him to fit his studies in around his full-time job in Auckland.

He was also attracted by the opportunity to do a Professional Field Internship for 10 weeks over summer. "That will give me some relevant work experience and hopefully help me get a foot in the door with a future employer.”

The MDigiBus degree teaches relevant, practical knowledge which can be applied immediately in the real world, says Anton. Every paper he’s done so far has been quite different.

“MSYS559 E-Business Technologies gave me a really good understanding of a broad range of topics, such as advertising technology, recommender systems, cloud computing, big data, business intelligence and data warehouses, service oriented architecture, mobile commerce and location-based services."



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