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Master of Digital Business

Career opportunities

  • E-business manager/consultant
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist

Note: The Master of Digital Business (MDigiBus) was previously known as the Master of Electronic Commerce (MECom).


Become a master of the digital universe. Set yourself up for a cutting-edge career in digital business with specialised postgraduate study.

Waikato's one-year Master of Digital Business course - the only business masters degree of its kind in New Zealand - is available in two streams; either Professional or Research, depending on your future career goals.

You can attend lectures at the University campus in Hamilton, or enjoy the freedom to study completely online!

If you want to learn how e-commerce is rapidly changing all aspects of business operations, this pioneering programme will provide you with essential knowledge and practical skills.

Spanning both theory and practice, you will learn about disruptive digital/online technologies, information technology and contemporary e-commerce issues from a management perspective.

Topics covered include: Cloud computing, big data, mobile computing, social media, business intelligence, global marketing, real-time analytics, IT consumerisation, and much more.


Start dates: March 2017 or July 2017

Duration: Study full-time over 12 months, or part-time over 2-3 years.

Locations: Hamilton, or study online by choosing NET papers.

A fully online version of the Professional MDigiBus degree is now available, so you can study while also working full-time - anywhere in the world.

Note: The Master of Digital Business was previously known as the Master of Electronic Commerce, having changed its name in November 2016.

Professional stream

Bachelor of Management Studies

Gain practical, industry-relevant knowledge of digital technologies in a global business context. Learn more.

Research stream

Bachelor of Business Analysis

Conduct in-depth research into a specialist area of e-commerce that you're truly passionate about. Learn more.


Professional stream

  • For students who want to acquire practical knowledge of e-commerce in a global business context.
  • A professional, industry-based internship (MSYS519) and an applied research project are key features of this stream.
  • Online study option available. Learn more.

Research stream

  • For students who want to investigate an e-commerce topic in greater detail and write a dissertation.
  • Develop the skills required to embark on a PhD, or prepare for an academic or research career.
  • Online study option available. Learn more.

For further information, or to register your interest in applying for the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at: karyn@waikato.ac.nz




Drive the digital business revolution

Note: The Master of Digital Business (MDigiBus) was previously known as the Master of Electronic Commerce (MECom), having changed its name in November 2016.


Course structure for the MDigiBus


Professional stream Research stream
MSYS558

Contemporary Issues in E-Business
MSYS558

Contemporary Issues in E-Business
MSYS519

Professional Field Internship
MNGT501

Research Methods in Management Studies
MSYS552

Applied Research Methods and Project
MSYS591

Research Dissertation

500-level elective paper


500-level elective paper

500-level elective paper

500-level elective paper


500-level elective paper


500-level elective paper


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Embrace digital technologies - or perish


Businesses of all sizes face a very real threat of becoming increasingly irrelevant to a society that has an obsession with all things smart, mobile, and ubiquitous, if they fail to rapidly adopt new technologies, or lack the willingness to invest.

This article by e-commerce professor Stuart Dillon explains why all industries - from healthcare to agriculture - must urgently adopt a digital technology strategy to ensure they can respond to customers' changing needs, and remain ahead of the curve.

Student success stories


Waylon Kenning

Waylon Kenning - Product architect in Wellington

Current student of Master of Digital Business (Professional)

Bachelor of Electronic Commerce, 2008


I wanted a programme focused on how business and IT relate to each other, and the MDigiBus really fit the bill in that respect.

Waylon Kenning

Originally from Taumarunui, Waylon Kenning likes to create "digital experiences that delight customers; by defending their interests and marrying them to technology".

Now half-way through completing his MDigiBus degree online, he works full-time as a product architect at Hexagon Safety & Infrastructure, a global IT firm in Wellington, where he overseas a team of developers, UX designers and analysts.

Waylon's team are creating a new mobile app that will help police officers around the world do their jobs more easily by reducing paperwork and putting critical information at their fingertips - so they can spend more time investigating crimes.

After graduating from Waikato's Bachelor of Electronic Commerce in 2008, Waylon quickly found work as a business analyst. Last year he decided he wanted to "beef up" his academic credentials and gain an internationally recognised master's degree in emerging digital and online technologies.

"I wanted a programme focused on how business and IT relate to each other, and the MDigiBus really fit the bill in that respect. I also liked the fact that the Professional stream was taught completely online, because most professionals can’t quit their jobs for an entire year."

Waylon's favourite paper was 'MCOM502 - Managing Virtual Teams', as it helped him understand how to communicate better with his work colleagues at Hexagon; some of whom are based in India and the United States.

For the professional internship paper, MSYS519, Waylon spent 10 weeks working on a variety of small research projects for Contact Energy. "The internship is designed to kick-start your career in e-commerce and help solidify your knowledge base, which is great for people who are new to this field."



Gina Millar

Gina Millar - Student and tutor at the University of Waikato

Current student of Master of Digital Business (Research)

Bachelor of Electronic Commerce, 2015


Having an MDigiBus will give me a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions.

Gina Millar

Student Gina Millar feels confident that when she finishes her Master of Digital Business, it will give her "a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions".

Gina's dream is to travel overseas and work in cities such as Melbourne or London, where there is strong demand for e-commerce graduates.

"I'd like to get involved in project management and consulting. So while I'm studying I'm also looking into several internationally recognised project management accreditation courses, such as PRINCE2."

After finishing her Bachelor of Electronic Commerce at Waikato last year, Gina was looking for a specialist master's degree that would equip her with the rigorous research skills needed to prepare for doctoral study later in her career.

The research stream of the MDigiBus ticked all the right boxes, and she's looking forward to the challenge of investigating a topic of her own choice. "I'm really interested in the online gaming industry, there's a lot of potential for innovation around smart technologies."

Gina is also enjoying her part-time job as a university tutor of three e-commerce papers; MSYS121, MSYS111 and MSYS221.

"Honestly, it's the best thing; I get so much out of it; it's not really a job!" she says. "I find it really inspiring sharing what I know with younger students and making it relevant to them. It forces me to keep learning about e-commerce as well, because you get asked lots of questions and have to know what you're talking about."


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