The University of Waikato - Te Whare Wānanga o Waikato
Waikato Management School
Te Raupapa
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Waikato Management School Case Competition

B Semester 2017 - 4 October 2017


Details of the Case
Company Name Zealong Tea Eastate
Case Synopsis Zealong Tea Eastate LogoThe afternoon sun poured through the wide glass windows of the newly opened ‘Vista’ at the Zealong Tea estate, which also boasted a sprawling tea plantation, tea factory and restaurant. The Vista was the latest addition to the tea estate, located 10 minutes north of Hamilton, in the suburb of Gordonton. Local business leaders, tourist operators, Hamilton City council representatives, event managers and media representatives had been invited to the unveiling of the newest building on the 48 hectare estate. Before the gathered crowd stood marketing manager, Sen Kong and General Manager, Gigi Crawford. “Tea is steeped in history”, remarked Sen. “People have been drinking tea since the 2nd century BC”, he continued. “And even today it is second only to water as the most widely consumed beverage across the globe”, added Gigi, as the crowd nodded thoughtfully. At the mention of ‘global’, the two exchanged glances; the words from the board meeting earlier that day still ringing in their ears. After 8 years of developing the Zealong brand to be one synonymous with premium quality, the broader tea industry was on the cusp of a global renaissance. Sen and Gigi had walked away from the meeting with the task of navigating Zealong through this emerging opportunity, while simultaneously expanding the revenue generated from their services offered through the restaurant and vista.
Case Authors Thomas Simnadis
Judges Neil Quigley (Vice Chancellor, University of Waikato)
Mark McCabe (PricewaterhouseCoopers)
Kate Wilson (Profs Group)
Braden Kempthorne (Deloittes)
Date of Event 4 October 2017
Time and Venue 6.30pm: Presentations begin
Venue: PWC Lecture Theatre
Finalist Teams

Key Success Factory
Zack Cathcart
Kevin Chow
Ben Hansen
Callum Taylor

Sultans of Strategy
Alex Bardoul
Taylor Doherty
Jack Keeys
Caitlin O’Sullivan
James Wood

Robin Büser
Jarred Curtis
Kathy Henshilwood
Josh Ogilvy
Nick Smith

Settlers of Catan
David Billing
Bianca Henley
Anna Marelich
Amber Palmer
Dominic Wilshier

Winning Team
Settlers of Catan
Videos of presentations 1. Key Success Factory
2. Phenomenal
3. The Sultans of Strategy
4. Settlers of Catan
Sponsor PWC

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