The University of Waikato - Te Whare Wānanga o Waikato
Waikato Management School
Te Raupapa

ShieldWaikato Management School Case Competition

A Semester 2013 - 29 May 2013


Details of the Case
Company Name Jucy Rentals
Case Synopsis Tim Alpe, Chief Jucifier and co-founder of Jucy, contemplated the future of his rapidly growing company. Starting out renting cars in Auckland, in a short period of time Jucy had grown to be a major player in campervan rentals in New Zealand and Australia and had recently launched into the U.S. In New Zealand Jucy had also expanded beyond cars and campas to hotels and cruises. The world was full of exciting possibilities. The challenge was to prioritise opportunities to achieve the grand vision of iconic global tourism brand.
Case Author(s) Steven Bowden
Judges Oliver Smith – Telecom
Luke Thompson – Sales Manager JUCY
Rosalie Hodgeson – Waikato Link
Date of Event 29 May 2013
Time and Venue 6.30pm
PWC Lecture Theatre
Finalist Teams Team Early Birds
Monice Cunningham
Elle Deadman
Johnson Tang
Bryce Fausett
Blair Housley

G Consulting
Abbe Banks
Apirana Daymond
Timoti Daymond
Sashin Lal
Gurleena Walia

Five Forces
Isabelle Atherton
Brad Barbour
Hannah Southgate-McNeil
Fleur Verdonk
Sarah Walker

Wicket & Co
Sarah Washer
Sarah Oelofse
Nirmal Patel
Mark Kooter
Michael Donovan
Winning Team

Five Forces

Winners: 5 forces

Video of event Team Early Birds
G Consulting
Five Forces
Wicket & Co
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