In our role as teachers, our commitment is to inspire and equip students to become business leaders of the future: customer-led, highly competent, entrepreneurial, visionary, wealth-creating, and socially & environmentally responsible.
In our role as researchers our commitment is to conduct leading edge research which enables marketing practitioners to improve their decision making, empowers consumers, allows society to better understand the role of marketing, and gives researchers new methods to investigate marketing questions.
Dr. Mark Kilgour
We are a group of scholars dedicated to providing our students with an interesting and enjoyable learning experience and one which will be useful to them in the modern business world. We are passionate about marketing. Our commitment is to inspire and equip our students to become the business leaders of the future: customer-led, highly competent, entrepreneurial, visionary, wealth-creating, and socially & environmentally responsible.
The strength of our marketing team in the Waikato Management School lies in our diversity. We come from different countries from around the world and we come from different disciplines: psychology, science, fine arts, economics, agriculture, education, and business.
This diversity combines to enable us to provide a wide variety of paper offerings covering all the key area of the marketing discipline and from a number of different perspectives. We are innovative teachers and our classes embrace a wide range of teaching and learning methods.
In addition, we engage in leading-edge research, publish internationally, and receive global recognition. Our publications appear in the top journals and books. We are one of only a few departments in Australasia that conducts ethnographic and phenomenological research whilst still retaining strong coverage of the traditional quantitative research methods.