The University of Waikato - Te Whare Wānanga o Waikato
Waikato Management School
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    Why choose Public Relations?

    Public relations (or PR) is the business of relationships involving two-way communication between an organisation and the groups or individuals it deals with.

    Public relations play an essential role in organisational sustainability as it involves maintaining good relationships between organisations and their stakeholders. Within public relations a range of strategic communications are practised; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public relations' professionals work with the media, act as the communication intersection between organisations and their publics, and provide the communication support that organisations require.

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